Privacy Policy

1) Overview

Bumerang Digital Marketing Agency (“Bumerang,” “we,” “us,” or “our”) respects your privacy and is dedicated to handling personal information responsibly. This Privacy Policy explains what we collect, how we use it, when we share it, and the choices you have when you visit our website, contact us, or use our marketing and digital services.

By accessing our website or engaging with our services, you agree to the practices described in this Policy.

2) What We Collect

A. Information you provide directly

We may collect personal information you choose to share with us, such as:

• Contact details (e.g., name, email, phone number, company/organization, job title)
• Inquiry details (e.g., messages, service needs, quote requests, project requirements)
• Client account and administrative details (e.g., billing contact, invoicing information)
• Payment-related information (note: card details are typically handled by payment processors, not stored by us)
• Recruitment information if you apply for a role (e.g., resume/CV, cover letter, references, portfolio links)
• Communications and support records (e.g., emails, form submissions, meeting notes; call recordings only where permitted and with appropriate notice)

B. Information collected automatically

When you use our website, certain data may be collected automatically, including:

• IP address, approximate location (derived from IP), and device identifiers
• Browser type, operating system, and device information
• Pages viewed, time spent on pages, navigation paths, and referral/exit URLs
• Cookie and similar technology data (see “Cookies & Tracking” below)

3) How We Use Personal Information

We use information for purposes such as:

• Delivering, operating, and improving our services (e.g., SEO, ads, web development, automation, consulting)
• Responding to requests, scheduling consultations, and providing quotes or proposals
• Creating and managing client relationships, projects, invoices, and accounts
• Processing payments and preventing fraud (where applicable)
• Sending administrative messages (e.g., updates related to a project, changes to services, support responses)
• Sending marketing messages where allowed by law (and giving you opt-out options)
• Evaluating job applications and running recruitment processes
• Maintaining website performance, security, and user experience analytics
• Complying with legal requirements, enforcing agreements, and protecting our rights and the safety of users

4) When We Share Information

We do not sell your personal information.

We may disclose personal information in the following situations:

Service providers (processors): Vendors that help us run our business (e.g., website hosting, analytics, CRM, email tools, payment processing, scheduling, customer support systems). They are permitted to use personal information only to provide services to us.

Professional advisors: Legal, accounting, or other advisors where necessary.

Legal and compliance: If required to comply with applicable law, regulation, legal process, or governmental request.

Business changes: If we are involved in a merger, acquisition, restructuring, financing, or sale of some or all assets, information may be transferred as part of that transaction (subject to appropriate protections).

5) Security Safeguards

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. Measures may include:

• Encryption in transit (e.g., SSL/TLS)
• Access controls and authentication practices
• Least-privilege access to systems and client data
• Security monitoring and periodic reviews
• No security method is perfect. While we work to protect your information, we cannot guarantee absolute security.

6) Cookies & Tracking Technologies

We may use cookies, pixels, tags, and similar technologies to:

• Enable core site features and remember preferences
• Understand site usage and performance
• Measure marketing effectiveness and improve content

Your choices: You can adjust cookie settings in your browser and may be able to disable certain technologies. If you block cookies, parts of the website may not function properly.

7) Your Choices and Rights

Depending on where you live, you may have rights regarding your personal information, which can include:

• Requesting access to the personal information we hold about you
• Asking us to correct or update inaccurate or incomplete information
• Requesting deletion of certain information (subject to legal exceptions)
• Objecting to, restricting, or withdrawing consent for certain processing
• Unsubscribing from marketing emails at any time (via the link in the message)
• Requesting information about our use or disclosure of your personal information

To make a request, contact us using the details in the “Contact” section below. We may need to verify your identity before fulfilling certain requests.

8) How Long We Keep Information

We keep personal information only as long as reasonably necessary for the purposes described in this Policy, including to:

• Provide services and maintain business records
• Meet legal, tax, and accounting obligations
• Resolve disputes and enforce agreements
• When information is no longer needed, we take steps to securely delete, de-identify, or anonymize it.

9) External Websites and Third-Party Services

Our website may link to third-party sites or services (including social platforms and partner tools). We are not responsible for their privacy practices. We recommend reviewing the privacy policies of any third-party websites you visit.

10) Children’s Privacy

Our website and services are not intended for children under 16. We do not knowingly collect personal information from individuals under 16. If you believe a child has provided personal information to us, please contact us and we will take appropriate action.

11) Updates to This Policy

We may revise this Privacy Policy from time to time. The updated version will be posted on this page and the “Last Updated” date will change accordingly. Your continued use of the website after an update means you accept the revised Policy.

12) Contact

For questions, requests, or concerns about privacy, please contact:

Bumerang Digital Marketing Agency

Website: https://bumerang.ca/

Email: [email protected]